unLocked AI reviews engagement signals — call answers, text replies, email opens, form activity, quote views, and time since last touch — and ranks contacts by likelihood to move. Scores refresh continuously and can drive routing, dialer order, and automations.
What the score looks at
Recency and frequency of two-way contact.
Quote and document activity, including opened proposals.
Lead source performance in your own book, not an industry average.
Product fit signals such as age band, county, and existing coverage.
Using the score
Sort any pipeline by score, feed the top segment into a power dialer list, or trigger an automation when a contact crosses a threshold.
Does scoring replace agent judgment?
No. It orders the queue. The agent still decides how to work each conversation.