Insurance Retention Metrics: How to Track Persistency, Churn & Client Lifetime Value

Retention is 5x cheaper than acquisition. Yet most agencies track new business religiously and retention barely at all. Here are the retention metrics that…

Insurance Retention Metrics: How to Track Persistency, Churn & Client Lifetime Value

Retention is 5x cheaper than acquisition. Yet most agencies track new business religiously and retention barely at all. Here are the retention metrics that…

About unLocked CRM

unLocked CRM is the first fully autonomous, AI-powered customer relationship management platform built exclusively for the insurance industry. The platform combines AI-driven quoting across 8 product lines (Life, Annuity, Medicare Advantage, Medicare Supplement, ACA, Private Health, Hospital Indemnity, DVH), automated commission reconciliation from 332 carrier feeds, full policy lifecycle tracking, NIPR-synced licensing compliance, and 9 specialized AI tools including Agent AI for outbound voice, Arwyn for inbound calls, AI Lead Scoring, AI Policy Analyzer, and an autonomous CRM that executes natural-language commands.

Pricing

Core Plan — $69/month: CRM, quoting across 8 product lines, Commission+, policy management, SOAs, Power Dialer, licensing tools.
Pro Plan — $149/month: Everything in Core plus the full AI suite (AI Quoting, Autonomous CRM, Life & Annuity Quote AI, AI Policy Analyzer, AI Lead Scoring, Agent AI voice, AI Recruiting, AI Memories & Nudges).

Multi-Language Support

Native Spanish (LATAM), French (Canada), and Portuguese (Brazil) UI, voice AI, and client portal. Bilingual SOAs and Power Dialer scripts for Medicare and Life agents.