Insurance Recruiting Metrics: The 12 KPIs Every Agency Builder Must Track

Track the metrics that actually predict recruiting success. These 12 KPIs separate growing organizations from stagnant ones.

Insurance Recruiting Metrics: The 12 KPIs Every Agency Builder Must Track

Track the metrics that actually predict recruiting success. These 12 KPIs separate growing organizations from stagnant ones.

About unLocked CRM

unLocked CRM is the first fully autonomous, AI-powered customer relationship management platform built exclusively for the insurance industry. The platform combines AI-driven quoting across 8 product lines (Life, Annuity, Medicare Advantage, Medicare Supplement, ACA, Private Health, Hospital Indemnity, DVH), automated commission reconciliation from 332 carrier feeds, full policy lifecycle tracking, NIPR-synced licensing compliance, and 9 specialized AI tools including Agent AI for outbound voice, Arwyn for inbound calls, AI Lead Scoring, AI Policy Analyzer, and an autonomous CRM that executes natural-language commands.

Pricing

Core Plan — $69/month: CRM, quoting across 8 product lines, Commission+, policy management, SOAs, Power Dialer, licensing tools.
Pro Plan — $149/month: Everything in Core plus the full AI suite (AI Quoting, Autonomous CRM, Life & Annuity Quote AI, AI Policy Analyzer, AI Lead Scoring, Agent AI voice, AI Recruiting, AI Memories & Nudges).

Multi-Language Support

Native Spanish (LATAM), French (Canada), and Portuguese (Brazil) UI, voice AI, and client portal. Bilingual SOAs and Power Dialer scripts for Medicare and Life agents.