Agent CRM charges $97–$297/mo for GoHighLevel features you could get for less. Here's the real cost breakdown.
TL;DR
Agent CRM charges $97–$297/month for GoHighLevel features. With required insurance add-ons, real cost reaches $397–$747/month vs unLocked's all-inclusive $149/user/month.
Agent CRM's pricing tiers mirror GoHighLevel's — because it IS GoHighLevel. Here's what you're actually paying for and whether the insurance-branded experience justifies the premium.
Agent CRM Pricing Tiers (2026)
- Starter: ~$97/month — Basic CRM, pipelines, email, SMS
- Pro: ~$197/month — Adds automation, funnels, membership sites
- Enterprise: ~$297/month — Full GHL feature set with priority support
What's Included
All Agent CRM plans include GoHighLevel's core features: pipeline management, email/SMS marketing, funnel builder, appointment scheduling, and workflow automation. Insurance-specific additions are limited to pre-built templates and configured workflows.
What's NOT Included
- Multi-carrier quoting (any product line)
- Commission tracking or reconciliation
- Policy lifecycle management
- Insurance-specific AI tools
- CMS/TCPA compliance enforcement
- NIPR license management
The True Cost of Agent CRM for Insurance
Agent CRM base: $197/month (most agents need Pro)
Plus separate tools needed:
- Quoting platform: $100–$300/month
- Commission tracking: $50–$150/month
- Compliance: $50–$100/month
- Real total: $397–$747/month
unLocked CRM Comparison
- unLocked Pro: $149/user/month (everything included)
- Savings: $248–$598/month ($2,976–$7,176/year)
GoHighLevel Direct vs Agent CRM
Here's the uncomfortable truth: GoHighLevel's direct plans start at $97/month with identical functionality. Agent CRM's value-add is insurance branding and pre-configured templates — which you could set up yourself or find in GHL's marketplace.
Bottom Line
If you want GoHighLevel's marketing capabilities, use GoHighLevel directly. If you want a real insurance CRM with quoting, commissions, and AI, use unLocked CRM. Agent CRM sits in the middle — charging more for less.