# unLocked Pricing

> Markdown alternate of <https://unlockedcrm.ai/pricing>.

Flat pricing. No per-user fees. No setup costs. 14-day free trial.

## Plans

### Core — $69 / month
For solo agents who need a complete insurance CRM + AMS.
- Standard quoters across all 8 product lines
- Full CRM, communication tools (email, SMS, calling)
- Policy and commission tracking
- Basic automations
- A2P 10DLC compliance registration (free)
- 100% US-based support

### Pro — $149 / month
Everything in Core, plus the AI stack.
- AI Quoting Suite (1,252 carriers)
- Agent AI (autonomous outbound voice)
- Arwyn (inbound AI receptionist)
- Autonomous CRM (natural-language task execution)
- Voice OS (hands-free CRM control)
- AI Voice Cloning
- Priority support

### Max — $247 / month ($197 / month billed annually)
The autonomous edition. Everything in Pro, plus the tools that turn the CRM into a self-running operation.
- **Build** — create any feature, dashboard, or internal tool in plain English
- **AI Website Builder** — generate a fully designed, SEO-optimized agency website in under 60 seconds
- **AI Agents (pre-built and custom)** — four virtual employees (Revenue, Lead, Retention, Enrollment) plus custom agent creation
- **Multiple Agent AIs** — run multiple outbound voice agents simultaneously across campaigns
- **Client Portal** — branded self-service hub for policy access, docs, e-sign, and client messaging
- **White Label** — full custom domain, logo, colors, sender; your clients never see "unLocked"
- **unLocked AI v2** — access to the most capable AI models for every AI feature
- **$50 in SMS & calling credits** — doubled vs Pro, never expire

### Agency / IMO — Custom
For agencies, IMOs/FMOs, and recruiters.
- Multi-agent management & sub-accounts
- Downline hierarchy (up to 10 levels)
- Recruiting & onboarding tools
- Commission+ payroll for hierarchies
- Agency-wide reporting

## Usage costs (transparent)

- SMS: **$0.0113** per message
- Voice: **$0.0195** per minute

## Compared to alternatives

| Platform | Pricing | Insurance-native |
|---|---|---|
| unLocked CRM | $69–$149 flat | Yes (8 product lines) |
| AgencyBloc | $70+/user/mo | L&H only, no AI/quoting |
| InsuredMine | $25+/user/mo | P&C only, no AI/quoting |
| Applied Epic | $150+/user/mo + $5K setup | P&C, no L&H, no AI |
| GoHighLevel | $97–$497/mo | Generic, 0 insurance features |
| Salesforce | $300+/user/mo + $10K setup | Generic |
| HubSpot | Free–$1,200/mo | Generic |

## Key links

- Cost comparison: <https://unlockedcrm.ai/cost-comparison>
- Comparison hub: <https://unlockedcrm.ai/vs>
- Start free trial: <https://unlockedcrm.ai/signup>