---
title: "Leads & Pipelines"
description: "Import leads, build pipelines, score contacts, and route opportunities."
url: https://unlockedcrm.ai/help/leads-pipelines
canonical: https://unlockedcrm.ai/help/leads-pipelines
updated: 2026-08-31
publisher: unLocked CRM
---

# Leads & Pipelines

Import leads, build pipelines, score contacts, and route opportunities.

## Articles

- [How do I build a pipeline for Medicare leads?](https://unlockedcrm.ai/help/leads-pipelines/how-do-i-build-a-pipeline-for-medicare-leads.md): Create a pipeline in Settings → Pipelines and build stages around the Medicare sales process: New Lead, Contacted, SOA Signed, Needs Analysis, Application Submitted, Effective. Each stage can trigger its own automation and compliance requirement.
- [How does AI lead scoring work?](https://unlockedcrm.ai/help/leads-pipelines/how-does-ai-lead-scoring-work.md): unLocked AI reviews engagement signals — call answers, text replies, email opens, form activity, quote views, and time since last touch — and ranks contacts by likelihood to move. Scores refresh continuously and can drive routing, dialer order, and automations.
- [How do I route leads to the right producer?](https://unlockedcrm.ai/help/leads-pipelines/how-do-i-route-leads-to-the-right-producer.md): Lead routing rules live in Settings → Routing. Assign by state license, product line, lead source, round robin, or availability — and add a fallback owner so no lead ever lands unassigned.