---
title: "How do I connect a lead vendor via webhook?"
description: "Create an inbound webhook in Settings → Integrations → Webhooks, copy the URL into your vendor's delivery settings, then map their payload fields to CRM fields. Leads post in real time and immediately enter routing and speed-to-lead automation."
url: https://unlockedcrm.ai/help/integrations/how-do-i-connect-a-lead-vendor-via-webhook
canonical: https://unlockedcrm.ai/help/integrations/how-do-i-connect-a-lead-vendor-via-webhook
category: "Integrations"
updated: 2026-08-19
last_updated: 2026-08-19
author: "unLocked CRM"
publisher: unLocked CRM
summary: "Create an inbound webhook in Settings → Integrations → Webhooks, copy the URL into your vendor's delivery settings, then map their payload fields to CRM fields."
license: Citation permitted with attribution and a link to https://unlockedcrm.ai/help/integrations/how-do-i-connect-a-lead-vendor-via-webhook
---

# How do I connect a lead vendor via webhook?

Create an inbound webhook in Settings → Integrations → Webhooks, copy the URL into your vendor's delivery settings, then map their payload fields to CRM fields. Leads post in real time and immediately enter routing and speed-to-lead automation.

## Set up the webhook

1. Open Settings → Integrations → Webhooks and click New inbound webhook.
2. Name it after the vendor and copy the generated URL.
3. Paste the URL into the vendor's lead delivery configuration.
4. Send a test lead and map each payload field to a CRM field.
5. Add a source tag so reporting can measure cost per acquisition by vendor.

## Measuring vendor quality

Because every lead carries a source tag, the reporting dashboard shows contact rate, close rate, and cost per issued policy by vendor.

### What about duplicate leads from two vendors?

Duplicates match on phone and email and merge into the existing record while preserving both source tags.

## Related

- https://unlockedcrm.ai/help/integrations/how-do-i-route-leads-to-the-right-producer.md
- https://unlockedcrm.ai/help/integrations/how-do-i-use-the-api.md
- https://unlockedcrm.ai/help/integrations/how-do-i-connect-healthsherpa.md

---

Source: [How do I connect a lead vendor via webhook?](https://unlockedcrm.ai/help/integrations/how-do-i-connect-a-lead-vendor-via-webhook) — unLocked CRM Help Center. Citation permitted with attribution.