--- title: "What's Actually In an unLocked Lead Subscription (Every Data Point Explained)" description: "Full name, phone, email, address, age, homeowner, product line, income range, net worth, marital status, children, and lead vintage — here's how each field changes how you sell." url: https://unlockedcrm.ai/blog/what-comes-with-unlocked-lead-subscriptions canonical: https://unlockedcrm.ai/blog/what-comes-with-unlocked-lead-subscriptions category: "Lead Generation" published: 2026-05-26 author: "unLocked CRM Team" source: unLocked CRM — AI CRM for insurance agents --- # What's Actually In an unLocked Lead Subscription (Every Data Point Explained) ## TL;DR Every unLocked monthly lead record now includes 12 data points — contact info, demographic qualifiers (income, net worth, marital status, children), homeowner flag, age, original product line, and vintage stamp — delivered as a CSV you can filter by state, zip, and age before download. unLocked Lead Subscriptions deliver a monthly CSV of real prospect records you can drop straight into the dialer, SMS, email, or an AI workflow. Each record now ships with 12 data points designed to remove the guesswork from the first call. ## Every field in the file ### Contact and identity - **Full name** — first and last - **Phone number** — direct dial, ready for power dialer and SMS - **Email (when available)** — for drip and broadcast - **Full address** — street, city, state, zip for mail and geo targeting - **Age / date of birth** — for age-band segmentation and product fit ### Household and financial qualifiers (new) - **Income range** — household income bracket - **Net worth** — estimated net worth for asset-protection and wealth-building products - **Marital status** — single, married, widowed - **Children** — number of children in household ### Coverage signals - **Homeowner indicator** — identifies homeowners for mortgage protection and final expense - **Product line / lead type** — what coverage the prospect originally inquired about - **Lead source vintage** — aged date stamp so you know exactly how old the record is ## Why the new financial and household fields matter Income range and net worth flip the script on cold outreach. Instead of pitching the same plan to everyone, you can: - Quote IUL or annuities to high net-worth prospects without wasting time qualifying first - Steer lower-income households into ACA, final expense, or supplemental products - Lead with mortgage protection when the homeowner flag and income bracket align - Position juvenile life or family riders when "children" is greater than zero - Open with a survivor benefit angle when marital status is "widowed" ## How the file is delivered Every package — Starter, Pro, Elite, Scale, Agency, and Custom — delivers a CSV. Before download you can filter by: - Product line (life, final expense, Medicare, annuities, IUL, ACA, mortgage protection, and more) - State and zip code - Age band Drop the file into unLocked CRM and the dialer, SMS, email, and AI Voice OS workflows fire immediately. ## FAQ ### undefined ### undefined ### undefined ## Related - https://unlockedcrm.ai/blog/how-to-use-income-range-on-insurance-leads - https://unlockedcrm.ai/blog/net-worth-data-on-aged-leads-how-to-sell - https://unlockedcrm.ai/blog/aged-insurance-leads-vs-exclusive-leads-cost-breakdown --- Source: [What's Actually In an unLocked Lead Subscription (Every Data Point Explained)](https://unlockedcrm.ai/blog/what-comes-with-unlocked-lead-subscriptions) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/what-comes-with-unlocked-lead-subscriptions.