$209,054 additional TP in one month
15-20% monthly growth rate
Had to recruit additional agents for overflow
Uses unLocked CRM + Agent Leads system

The Challenge: Scaling Beyond Vendor Leads

Before switching to TikTok leads, Gumtree Financial Services faced the same challenges most agencies do:

Paying $20-$50 per shared lead from vendors
Inconsistent lead quality and volume
Agents spending more time chasing leads than closing deals
Plateau in production growth

The agency needed a scalable, cost-effective lead source that could support multiple agents across different product lines.

The Solution: unLocked Agent Leads System

Gumtree Financial Services partnered with unLocked Agent Leads to build their own TikTok lead generation system. The implementation included:

TikTok ad campaigns for IUL and life insurance products
Full CRM integration with unLocked CRM for automated follow-up
Daily campaign optimization by the unLocked team
Multi-agent lead distribution across the agency

The Results: $209K and Growing

The results speak for themselves:

"In the month of July alone Gumtree Financial Services received an additional $209,054.00 in TP and every month it is increasing 15-20%!!!! Special thanks to Jacob and unLocked CRM."

$209,054 in additional total production in July alone
15-20% month-over-month growth rate
Agent overflow — Steve Scammell had so many IUL leads he recruited former captive agents to help handle volume
Sustained growth — Production continues increasing every month

Key Takeaway: The Lead Overflow Problem

The most remarkable detail in Gumtree's story: they had too many leads. Steve Scammell received so many IUL leads that he couldn't handle them alone — so he recruited additional agents from a leading mutual company to help write the business.

This is the kind of problem every agency wants: so much lead volume that you need to grow your team to keep up. It transforms lead generation from a cost center into a recruiting advantage.

Ready to Start Generating $5 Insurance Leads?

Book your free 15-minute demo and see exactly how the unLocked Agent Leads system works. 800+ agents are already generating exclusive leads at ≤$5 each — you could be next.

→ Book Your Free Demo at unlockedagentleads.com

Frequently Asked Questions

Is this result typical?

$209K/month is an exceptional result from an experienced agency. Individual agent results vary based on product mix, market, and close rates. However, the underlying system — $5 leads flowing into automated CRM follow-up — consistently produces strong ROI.

How long did it take to reach this production level?

Gumtree Financial Services ramped up over several months, with production increasing 15-20% each month. The system built momentum as campaigns optimized and the agency scaled its team to handle volume.

Can a solo agent achieve similar results?

A solo agent can expect a proportional version of these results. At 100+ leads/month, solo agents typically close 3-5+ policies. As volume grows, the smart move is to recruit additional agents — just like Gumtree did.