---
title: "Starter vs Pro vs Elite vs Agency: Which unLocked Lead Plan Fits Your Team"
description: "A side-by-side breakdown of all four lead subscription tiers — volume, vintage, price-per-lead, and the team size each one is built for."
url: https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-vs-agency-plan-comparison
canonical: https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-vs-agency-plan-comparison
category: "Lead Generation"
published: 2026-06-05
author: "unLocked CRM Team"
source: unLocked CRM — AI CRM for insurance agents
---

# Starter vs Pro vs Elite vs Agency: Which unLocked Lead Plan Fits Your Team

## TL;DR

Starter ($47, 5–6 week aged) is for solo agents testing aged data. Pro ($97, 4–5 week aged) suits 1–3 producers. Elite ($197, 2–3 week aged) is the most popular plan for 3–5 producers. Agency ($497, 1–2 week aged, 2,500 leads) is built for 5–25 producer floors.

Four plans, one schema, very different use cases. Here's how to pick.

## Tier-by-tier

| Plan | Price | Volume | Vintage | Best for |
|---|---|---|---|---|
| Starter | $47/mo | Light volume | 5–6 weeks | Solo agents testing aged data |
| Pro | $97/mo | Moderate | 4–5 weeks | 1–3 producers |
| Elite | $197/mo | High | 2–3 weeks | 3–5 producers, top closers |
| Agency | $497/mo | 2,500 leads | 1–2 weeks | 5–25 producer floors, IMOs |

## How to choose

- **Solo agent, want to validate the channel** → Starter
- **One or two producers running daily outbound** → Pro
- **Top-producer floor, contact rate matters** → Elite (most popular)
- **Agency or IMO with multiple shifts and AI Voice OS** → Agency

## Why vintage matters

Fresher records mean higher pickup rates and a higher percentage of prospects who still remember inquiring about coverage. The 1–2 week Agency tier typically pulls the highest contact rate; the 5–6 week Starter tier is the cheapest way to learn the workflow before scaling.

## Upgrading

You can move up or down a tier month-to-month. Most teams start on Pro or Elite, then graduate to Agency once they've staffed a dedicated dialer shift.

## FAQ

### undefined



### undefined



### undefined



## Related

- https://unlockedcrm.ai/blog/unlocked-leads-agency-plan-2500-leads-per-month
- https://unlockedcrm.ai/blog/best-aged-lead-vintage-for-medicare-and-life
- https://unlockedcrm.ai/blog/what-comes-with-unlocked-lead-subscriptions

---

Source: [Starter vs Pro vs Elite vs Agency: Which unLocked Lead Plan Fits Your Team](https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-vs-agency-plan-comparison) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-vs-agency-plan-comparison.