---
title: "Starter vs Pro vs Elite: Which unLocked Lead Package Fits Your Outreach Volume?"
description: "250, 500, 1,000, 1,500, or 2,500 leads per month — pick the package that matches your dialer hours, not the one that looks cheapest."
url: https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-lead-package
canonical: https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-lead-package
category: "Lead Generation"
published: 2026-05-26
author: "unLocked CRM Team"
source: unLocked CRM — AI CRM for insurance agents
---

# Starter vs Pro vs Elite: Which unLocked Lead Package Fits Your Outreach Volume?

## TL;DR

Starter (250 leads/mo, $47) fits 1–2 dialer hours/day. Pro (500 leads/mo, $97) fits 3–4 hours/day with freshness improvement. Elite (1,000 leads/mo, $197) is for full-time outbound or AI Voice OS first-touch. Scale (1,500 leads/mo, $297) bridges Elite and Agency for producers ramping outbound. Agency (2,500 leads/mo, $497) feeds multi-producer floors. Custom is for anything outside those ranges.

Picking the wrong tier wastes leads or starves the dialer. Use this matrix:

| Package | Leads/mo | Vintage | Best for |
|---|---|---|---|
| Starter — $47 | 250 | 4–5 weeks | 1–2 dial hours/day |
| Pro — $97 | 500 | 2–3 weeks | 3–4 dial hours/day |
| Elite — $197 | 1,000 | 1–2 weeks | Full-time outbound or AI Voice OS |
| Scale — $297 | 1,500 | 2 weeks | Producers scaling past Elite, small teams |
| Agency — $497 | 2,500 | 1–2 weeks | 5–25 producer dialer floors |
| Custom | You choose | You choose | Non-standard volume, geo, or product mix |

Scale is the right move when Elite is running out before month-end but Agency volume is more than you can dial. The Custom package is for single-state high-volume, niche product lines (LTC, DVH, hospital indemnity), or vintage windows that don't match the standard tiers. Request it from the pricing card on the right of the page.

## Related

- https://unlockedcrm.ai/blog/what-comes-with-unlocked-lead-subscriptions
- https://unlockedcrm.ai/blog/custom-lead-subscription-request-guide

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Source: [Starter vs Pro vs Elite: Which unLocked Lead Package Fits Your Outreach Volume?](https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-lead-package) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-lead-package.