---
title: "SEP Campaign Scoring: How 34 Dimensions Rank 3,234 Medicare Markets"
description: "From addressable audience to SDOH burden, here's how data-driven market scoring identifies the highest-value SEP counties for your enrollment campaigns."
url: https://unlockedcrm.ai/blog/sep-campaign-scoring-34-dimensions-market-ranking
canonical: https://unlockedcrm.ai/blog/sep-campaign-scoring-34-dimensions-market-ranking
category: "Medicare"
published: 2026-04-10
author: "unLocked CRM Team"
source: unLocked CRM — AI CRM for insurance agents
---

# SEP Campaign Scoring: How 34 Dimensions Rank 3,234 Medicare Markets

Not all Medicare markets are equal. A county with high T65 demand but no carrier competition looks very different from one with strong C-SNP opportunity but poor commission health. The most sophisticated SEP campaigns use multi-dimensional market scoring to identify where to invest their time and marketing budget.

## The 34-Dimension Scoring Framework

A comprehensive market scoring model evaluates each of the nation's 3,234 counties across 34 dimensions. These dimensions fall into several categories:

### Enrollment Opportunity Dimensions
- **Addressable Audience:** Total Medicare-eligible population available for enrollment
- **T65 Demand:** Concentration of individuals approaching 65
- **Forced Switchers:** Volume of beneficiaries whose carriers are exiting
- **Dual Eligible:** Dual-eligible population density
- **Move SEP:** Net in-migration of Medicare-age populations
- **Five Star SEP:** Availability of 5-star rated plans
- **Disaster SEP:** Active FEMA disaster declarations
- **Medicaid Loss:** Ongoing Medicaid termination volume
- **LIS Opportunity:** Low-Income Subsidy eligible population
- **ESRD Opportunity:** ESRD population growth and MA penetration
- **Institutional SEP:** Nursing home population and I-SNP participation
- **Incarceration SEP:** Medicare-eligible releases from incarceration

### Chronic Condition Dimensions
- **C-SNP Diabetes:** Diabetes prevalence for C-SNP targeting
- **C-SNP Cardiovascular:** Coronary heart disease burden
- **C-SNP Lung:** COPD prevalence for respiratory C-SNP

### Market Structure Dimensions
- **MA Growth Potential:** Gap between current MA penetration and addressable market
- **D-SNP Gap:** Mismatch between dual-eligible demand and D-SNP supply
- **Competitive Position:** Carrier market share dynamics
- **Plan Entries:** Number of new plan options entering the market
- **Switching Pressure:** Rate of plan-to-plan switching

### Economic Dimensions
- **Commission Health:** Average commission rates and payment reliability
- **Carrier Accessibility:** Ease of getting appointed with carriers in the market
- **Benefit Richness:** Quality and competitiveness of available plan benefits
- **Low Cost Sharing:** Availability of low-copay and $0-premium options
- **Drug Coverage Depth:** Formulary comprehensiveness

### Infrastructure Dimensions
- **Provider Access:** Primary care provider density
- **Specialist Depth:** Specialist availability for complex conditions
- **Population Density:** Urban vs. rural classification
- **Urban Rural Class:** USDA Rural-Urban Continuum Code
- **Digital Reachability:** Internet penetration and digital marketing viability

### Health & Social Dimensions
- **SDOH Burden:** Social determinants of health challenges
- **ER Utilization:** Emergency room usage rates
- **Readmission Risk:** Hospital readmission rates

## Using Campaign Presets

Different campaign objectives weight these dimensions differently. A Balanced preset applies research-calibrated weights across all dimensions. A Five-Star SEP preset weights the star rating dimension at 5x while deprioritizing dimensions like incarceration release. A C-SNP Diabetes preset amplifies disease prevalence and specialist depth.

The key insight: the best market for one campaign type may not even appear in the top 50 for another. Agents who run multiple campaign presets simultaneously discover opportunities that single-dimensional analysis misses entirely.

## How unLocked CRM Applies Market Intelligence

unLocked CRM integrates multi-dimensional market scoring directly into the agent dashboard, surfacing county-level opportunity scores for each campaign type. Agents can filter their prospect lists by market score, ensuring they focus outreach on the highest-value markets for each enrollment strategy.

## Related

- https://unlockedcrm.ai/blog/2026-medicare-special-enrollment-periods-complete-guide
- https://unlockedcrm.ai/blog/top-sep-markets-2026-state-by-state-county-rankings

---

Source: [SEP Campaign Scoring: How 34 Dimensions Rank 3,234 Medicare Markets](https://unlockedcrm.ai/blog/sep-campaign-scoring-34-dimensions-market-ranking) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/sep-campaign-scoring-34-dimensions-market-ranking.