---
title: "Turning Medicare and ACA Events Into Pipeline"
description: "Turning-65 seminars, Medicare educational events, and ACA Open Enrollment sessions work best when every registrant lands in your CRM. Here is the setup."
url: https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline
canonical: https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline
category: "Product"
published: 2026-10-08
updated: 2026-10-08
last_updated: 2026-10-08
author: "unLocked Team"
publisher: unLocked CRM
source_url: https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline
summary: "Insurance events only pay off when registrants become worked leads. Connect Livestorm to unLocked CRM so Turning-65 seminars, Medicare educational events, and ACA Open Enrollment sessions create conta…"
license: Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline
source: unLocked CRM — AI CRM for insurance agents
---

# Turning Medicare and ACA Events Into Pipeline

## TL;DR

Insurance events only pay off when registrants become worked leads. Connect Livestorm to unLocked CRM so Turning-65 seminars, Medicare educational events, and ACA Open Enrollment sessions create contacts, log attendance, and trigger follow-up automatically.

Insurance is a seasonal business, and events are how you concentrate a season into a room. A Turning-65 seminar in June, a Medicare educational event before AEP, an ACA session in the first week of Open Enrollment — each one can fill a pipeline for months.

But only if the registrants actually become worked leads.

## The old way

Host the event, export the list, import it somewhere, tag it by hand, build a follow-up list, and hope nothing falls through. Every step is a place leads go to die.

## The connected way

With [Livestorm connected to unLocked CRM](/integrations/livestorm):

1. **Register** — every registrant becomes a CRM contact, tagged with the event.
2. **Attend** — attendance is logged on each record, so you know who showed up and how long they stayed.
3. **Follow up** — attendees and no-shows get different tasks and workflows automatically.

## Pair it with your intake links

For Medicare events, send attendees your [Medicare Intake Link](/medicare-intake-link) after the event to collect their details and signatures. For ACA sessions, the [ACA Intake Link](/aca-intake-link) collects household and income information before you quote. The event fills the top of the funnel; the intake link finishes it.

## Compliance note

Medicare events carry CMS marketing rules, and follow-up calls carry consent requirements. Keep your event educational where required, and let the CRM track scope-of-appointment and consent as part of the follow-up record.

## FAQ

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## Related

- https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement
- https://unlockedcrm.ai/blog/webinar-follow-up-for-insurance-agents

---

Source: [Turning Medicare and ACA Events Into Pipeline](https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline.