---
title: "Low-Cost Leads for Critical Illness Agents (Aged Data With Income + Family Filters)"
description: "Critical illness pairs perfectly with life and ACA cross-sells. Plans start at $47/month with full household data."
url: https://unlockedcrm.ai/blog/low-cost-leads-for-critical-illness-agents
canonical: https://unlockedcrm.ai/blog/low-cost-leads-for-critical-illness-agents
category: "Lead Generation"
published: 2026-06-05
author: "unLocked CRM Team"
source: unLocked CRM — AI CRM for insurance agents
---

# Low-Cost Leads for Critical Illness Agents (Aged Data With Income + Family Filters)

## TL;DR

Critical illness is a cross-sell sale. Aged files become a goldmine when you pair the CI opener with an existing life or ACA conversation. Plans start at $47/month.

Critical illness is rarely a standalone sale, which is exactly why aged data wins. You're not buying CI leads — you're buying life and ACA leads and adding the CI rider on the same call.

## The CI cross-sell flow

1. Open on the original product (life or ACA)
2. Run the quote
3. Pivot: "If you got diagnosed tomorrow, would the income hold up?"
4. Add the CI rider or standalone policy

## The filter

- Age 35–60
- Income $50k+
- Children in household = yes
## What every record in the file includes

Every unLocked lead subscription ships the same 12 data points per record:

- **Full name** (first and last)
- **Phone number** (direct dial)
- **Email** (when available)
- **Full address** — street, city, state, zip
- **Age / date of birth**
- **Income range** (household bracket)
- **Net worth** (household estimate)
- **Marital status**
- **Children** (count in household)
- **Homeowner indicator**
- **Product line** the prospect originally inquired about
- **Vintage stamp** (exact age of the record)

You can filter the file by product line, state, zip, and age before download. The CSV maps 1:1 with unLocked CRM, so it imports straight into the dialer, SMS, email, and AI Voice OS workflows.

## The five subscription tiers

| Plan | Price | Vintage | Best for |
|---|---|---|---|
| Starter | $47/mo | 5–6 weeks aged | Solo agents testing the channel |
| Pro | $97/mo | 4–5 weeks aged | 1–3 producers |
| Elite | $197/mo | 2–3 weeks aged | 3–5 producers (most popular) |
| Scale | $297/mo | 2 weeks aged, 1,500 leads | Producers scaling outbound past Elite |
| Agency | $497/mo | 1–2 weeks aged, 2,500 leads | 5–25 producer floors |

Same record schema across every tier — only the vintage and volume change.

## FAQ

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## Related

- https://unlockedcrm.ai/blog/low-cost-leads-for-life-insurance-agents
- https://unlockedcrm.ai/blog/low-cost-leads-for-aca-marketplace-agents
- https://unlockedcrm.ai/blog/low-cost-leads-for-disability-insurance-agents

---

Source: [Low-Cost Leads for Critical Illness Agents (Aged Data With Income + Family Filters)](https://unlockedcrm.ai/blog/low-cost-leads-for-critical-illness-agents) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/low-cost-leads-for-critical-illness-agents.