---
title: "Low-Cost Leads for 401(k) Rollover & Pension Agents (Net Worth Pre-Filter)"
description: "Rollover and pension agents need pre-retirees with assets. Net worth is on every record. Plans start at $47/month."
url: https://unlockedcrm.ai/blog/low-cost-leads-for-401k-rollover-and-pension-agents
canonical: https://unlockedcrm.ai/blog/low-cost-leads-for-401k-rollover-and-pension-agents
category: "Lead Generation"
published: 2026-06-05
author: "unLocked CRM Team"
source: unLocked CRM — AI CRM for insurance agents
---

# Low-Cost Leads for 401(k) Rollover & Pension Agents (Net Worth Pre-Filter)

## TL;DR

401(k) rollover and pension specialists win on aged data when they filter for ages 55–70 with $250k+ net worth. The aged annuity and retirement files convert into rollover appointments at high rates.

Rollover specialists are the highest-AOV producers in the building. The qualification is simple — find the pre-retirees with assets to move. Aged annuity, retirement, and life data segments down to exactly that list.

## The rollover filter

- Age 55–70
- Net worth $250k+
- Homeowner = yes
- Married = high priority

## The opener

> "Hi {first_name}, this is {agent}. You requested information on retirement planning. Most folks I talk to in your bracket have an old 401(k) or pension they haven't moved yet — is that on your list too?"
## What every record in the file includes

Every unLocked lead subscription ships the same 12 data points per record:

- **Full name** (first and last)
- **Phone number** (direct dial)
- **Email** (when available)
- **Full address** — street, city, state, zip
- **Age / date of birth**
- **Income range** (household bracket)
- **Net worth** (household estimate)
- **Marital status**
- **Children** (count in household)
- **Homeowner indicator**
- **Product line** the prospect originally inquired about
- **Vintage stamp** (exact age of the record)

You can filter the file by product line, state, zip, and age before download. The CSV maps 1:1 with unLocked CRM, so it imports straight into the dialer, SMS, email, and AI Voice OS workflows.

## The five subscription tiers

| Plan | Price | Vintage | Best for |
|---|---|---|---|
| Starter | $47/mo | 5–6 weeks aged | Solo agents testing the channel |
| Pro | $97/mo | 4–5 weeks aged | 1–3 producers |
| Elite | $197/mo | 2–3 weeks aged | 3–5 producers (most popular) |
| Scale | $297/mo | 2 weeks aged, 1,500 leads | Producers scaling outbound past Elite |
| Agency | $497/mo | 1–2 weeks aged, 2,500 leads | 5–25 producer floors |

Same record schema across every tier — only the vintage and volume change.

## FAQ

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## Related

- https://unlockedcrm.ai/blog/low-cost-leads-for-annuity-agents
- https://unlockedcrm.ai/blog/low-cost-leads-for-iul-agents
- https://unlockedcrm.ai/blog/low-cost-leads-for-long-term-care-agents

---

Source: [Low-Cost Leads for 401(k) Rollover & Pension Agents (Net Worth Pre-Filter)](https://unlockedcrm.ai/blog/low-cost-leads-for-401k-rollover-and-pension-agents) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/low-cost-leads-for-401k-rollover-and-pension-agents.