---
title: "Livestorm Integration Is Here: Turn Every Webinar Into Worked Pipeline"
description: "Livestorm now connects to unLocked CRM. Registrants become contacts, attendance lands on the record, and follow-up tasks and workflows start automatically."
url: https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement
canonical: https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement
category: "Product"
published: 2026-10-08
updated: 2026-10-08
last_updated: 2026-10-08
author: "unLocked Team"
publisher: unLocked CRM
source_url: https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement
summary: "unLocked CRM now integrates with Livestorm. Webinar registrants become CRM contacts tagged with the event, attendance is logged on each record, and follow-up tasks and workflows are created automatica…"
license: Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement
source: unLocked CRM — AI CRM for insurance agents
---

# Livestorm Integration Is Here: Turn Every Webinar Into Worked Pipeline

## TL;DR

unLocked CRM now integrates with Livestorm. Webinar registrants become CRM contacts tagged with the event, attendance is logged on each record, and follow-up tasks and workflows are created automatically — no CSV exports.

## Key data points

- unLocked CRM's Livestorm integration turns webinar registrants into CRM contacts automatically.
- Attendance from Livestorm events is logged on the client record in unLocked CRM, with different follow-up for attendees and no-shows.

Webinars are one of the best lead sources in insurance — Turning-65 seminars, Medicare educational events, ACA Open Enrollment sessions, recruiting presentations. The problem was never the event. It was the spreadsheet afterward.

**The Livestorm integration for unLocked CRM is now live.**

Connect Livestorm to your unLocked account and every event feeds your pipeline directly. No exports, no imports, no leads going cold while you clean up a CSV.

## What the connection does

- **Registrants become contacts.** Everyone who registers for your Livestorm event lands in unLocked CRM as a contact, tagged with the event they came from.
- **Attendance lands on the record.** See who actually attended, and for how long, right on the contact timeline.
- **Follow-up is created automatically.** Attendees and no-shows get different follow-up tasks, so the right next step is already waiting when the event ends.
- **Workflows run the nurture.** Enroll registrants in pre-event reminders and post-event sequences without touching a spreadsheet.

## Why it matters

The agents who win webinar leads are the ones who follow up first and most consistently. When the event, the contacts, and the follow-up all live in one system, nothing waits on a manual export — the work starts while the event is still warm.

[See the Livestorm integration](/integrations/livestorm)

## FAQ

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## Related

- https://unlockedcrm.ai/blog/webinar-follow-up-for-insurance-agents
- https://unlockedcrm.ai/blog/medicare-and-aca-events-into-pipeline
- https://unlockedcrm.ai/blog/no-show-follow-up-insurance-webinars
- https://unlockedcrm.ai/blog/how-to-connect-livestorm-to-unlocked-crm

---

Source: [Livestorm Integration Is Here: Turn Every Webinar Into Worked Pipeline](https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/livestorm-integration-insurance-crm-announcement.