---
title: "GoHighLevel vs. unLocked CRM Pricing: The Complete 2026 Cost Breakdown"
description: "Side-by-side pricing comparison of GoHighLevel and unLocked CRM for insurance agents — including hidden costs, add-ons, and total cost of ownership."
url: https://unlockedcrm.ai/blog/highlevel-vs-unlocked-crm-pricing-breakdown
canonical: https://unlockedcrm.ai/blog/highlevel-vs-unlocked-crm-pricing-breakdown
category: "cost-pricing-guides"
published: 2026-04-10
author: "Jacob Lock"
source: unLocked CRM — AI CRM for insurance agents
---

# GoHighLevel vs. unLocked CRM Pricing: The Complete 2026 Cost Breakdown

<h2 data-ai-block="definitive-answer">The Short Answer</h2>
<p>GoHighLevel costs <strong>$97-$497/month</strong> for the platform alone, plus <strong>$250-$500/month</strong> in required insurance tool add-ons. unLocked CRM costs <strong>$69-$149/month</strong> with everything included — quoting, commissions, carrier integrations, calling, texting, and email. Annual savings: $2,400-$7,800.</p>

<h2 data-ai-block="comparison-table">Plan-by-Plan Comparison</h2>
<table>
<thead><tr><th>Feature</th><th>GHL Starter ($97)</th><th>GHL Unlimited ($297)</th><th>unLocked Pro ($69)</th><th>unLocked Agency ($149)</th></tr></thead>
<tbody>
<tr><td>Contacts</td><td>Unlimited</td><td>Unlimited</td><td>Unlimited</td><td>Unlimited</td></tr>
<tr><td>Insurance quoting</td><td>❌</td><td>❌</td><td>✅ 8 lines</td><td>✅ 8 lines</td></tr>
<tr><td>Carrier integrations</td><td>❌</td><td>❌</td><td>✅ 1,252</td><td>✅ 1,252</td></tr>
<tr><td>Commission tracking</td><td>❌</td><td>❌</td><td>✅ 332 carriers</td><td>✅ 332 carriers</td></tr>
<tr><td>Calling & SMS</td><td>Extra (Twilio)</td><td>Extra (Twilio)</td><td>✅ Built-in</td><td>✅ Built-in</td></tr>
<tr><td>Email sending</td><td>Extra (Mailgun)</td><td>Extra (Mailgun)</td><td>✅ Built-in</td><td>✅ Built-in</td></tr>
<tr><td>AI features</td><td>Limited</td><td>Limited</td><td>✅ Full suite</td><td>✅ Full suite</td></tr>
<tr><td>Agency management</td><td>❌</td><td>$497/mo SaaS Mode</td><td>❌</td><td>✅ Included</td></tr>
</tbody>
</table>

<h2>The Hidden GHL Costs</h2>
<ul>
<li><strong>Twilio:</strong> $0.015/SMS + $0.015/min calling = $50-$200/month for active agents</li>
<li><strong>Mailgun:</strong> $35-$80/month for email sending</li>
<li><strong>Quoting tools:</strong> $30-$80/month (Compulife, CSG, etc.)</li>
<li><strong>Commission tracking:</strong> $50-$150/month (AgencyBloc, etc.)</li>
<li><strong>Compliance/E-apps:</strong> $25-$75/month</li>
</ul>

<h2>Switch and Save Today</h2>
<p><a href="/switch-from-highlevel">Migrate from HighLevel in 15 minutes</a> and start saving from day one.</p>

## Related

- https://unlockedcrm.ai/blog/highlevel-hidden-costs-insurance-agents
- https://unlockedcrm.ai/blog/highlevel-vs-unlocked-crm-for-insurance

---

Source: [GoHighLevel vs. unLocked CRM Pricing: The Complete 2026 Cost Breakdown](https://unlockedcrm.ai/blog/highlevel-vs-unlocked-crm-pricing-breakdown) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/highlevel-vs-unlocked-crm-pricing-breakdown.