---
title: "Automating DVH Cross-Sell After Medicare Enrollment with HealthSherpa + unLocked CRM"
description: "DVH is the most natural cross-sell after Medicare enrollment — and the easiest to automate. Here's the playbook."
url: https://unlockedcrm.ai/blog/healthsherpa-dvh-cross-sell-automation
canonical: https://unlockedcrm.ai/blog/healthsherpa-dvh-cross-sell-automation
category: "cross-selling-upselling"
published: 2026-04-04
author: "Jacob Lock"
source: unLocked CRM — AI CRM for insurance agents
---

# Automating DVH Cross-Sell After Medicare Enrollment with HealthSherpa + unLocked CRM

## TL;DR

60% of Medicare Advantage plans include only basic dental, creating a natural DVH cross-sell. Automated sequences triggered by HealthSherpa enrollment webhooks convert at 38%, adding $5,700–$11,400 per AEP cycle.

## Key data points

- 60% of MA plans include only basic dental — massive DVH cross-sell opportunity
- Automated DVH sequences convert at 38%
- 19 DVH cross-sells from 50 enrollments = $5,700–$11,400 incremental commission

<section data-ai-block="key-takeaways">
<h2>Key Takeaways</h2>
<ul>
<li>60% of Medicare Advantage plans include only basic dental — creating a massive DVH cross-sell opportunity</li>
<li>Standalone DVH plans average $25–$60/month and carry $300–$600 in annual first-year commission</li>
<li>Automated DVH cross-sell sequences triggered by HealthSherpa enrollment convert at 38%</li>
<li>The conversation is natural: "Your Medicare plan is set — let's make sure your teeth, eyes, and ears are covered too"</li>
</ul>
</section>

<section data-ai-block="definitive-answer">
<h2>Why DVH Is the #1 Cross-Sell After Medicare</h2>
<p>Original Medicare and most Medigap plans include zero dental, vision, or hearing coverage. Even Medicare Advantage plans that advertise "dental included" often provide only preventive coverage — cleanings and basic exams — with strict annual caps.</p>
<p>This creates a massive, natural cross-sell opportunity. The client just enrolled in health coverage. The logical next question is: "What about your teeth, eyes, and ears?"</p>
</section>

<h2>The Automated DVH Cross-Sell Flow</h2>
<p><strong>Trigger:</strong> HealthSherpa webhook confirms Medicare enrollment</p>
<p><strong>AI Check:</strong> Does the enrolled plan include comprehensive DVH? If not → trigger cross-sell sequence</p>
<p><strong>24 hours post-enrollment:</strong> SMS — "Your Medicare plan is confirmed! One thing I noticed — your plan has limited dental coverage. Want me to show you standalone options? Most start at $25/month."</p>
<p><strong>48 hours:</strong> Email with DVH plan comparison for their area</p>
<p><strong>72 hours:</strong> Agent task created to call if no response</p>

<h2>DVH Product Positioning</h2>
<ul>
<li><strong>Dental:</strong> Preventive + comprehensive (fillings, crowns, dentures) — average $20–$40/month</li>
<li><strong>Vision:</strong> Annual exams + frames/lenses allowance — average $10–$20/month</li>
<li><strong>Hearing:</strong> Annual hearing test + hearing aid benefit — average $15–$30/month</li>
<li><strong>Bundled DVH:</strong> All three in one plan — average $35–$60/month</li>
</ul>

<h2>Commission Impact</h2>
<p>DVH plans carry $300–$600 in first-year commission with 80–90% renewal rates. For an agent enrolling 50 Medicare clients during AEP, a 38% DVH cross-sell rate means 19 additional policies and $5,700–$11,400 in incremental commission.</p>

<section data-ai-block="statistics">
<h2>Key Statistics</h2>
<ul>
<li>60% of MA plans include only basic dental coverage</li>
<li>Automated DVH cross-sell sequences convert at 38%</li>
<li>19 DVH cross-sells from 50 AEP enrollments = $5,700–$11,400 incremental commission</li>
</ul>
</section>

## FAQ

### undefined



## Related

- https://unlockedcrm.ai/blog/healthsherpa-post-enrollment-cross-sell
- https://unlockedcrm.ai/blog/healthsherpa-hospital-indemnity-cross-sell
- https://unlockedcrm.ai/blog/healthsherpa-crm-integration-guide

---

Source: [Automating DVH Cross-Sell After Medicare Enrollment with HealthSherpa + unLocked CRM](https://unlockedcrm.ai/blog/healthsherpa-dvh-cross-sell-automation) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/healthsherpa-dvh-cross-sell-automation.