---
title: "Carrier Analytics Registration: The 4 Databases Insurance Agents Must Register With"
description: "Your phone numbers must be registered with Hiya, TNS, First Orion, and Neustar — the four analytics companies that control whether carriers label your calls as spam."
url: https://unlockedcrm.ai/blog/call-identity-ai-carrier-registration
canonical: https://unlockedcrm.ai/blog/call-identity-ai-carrier-registration
category: "communication"
published: 2026-02-26
updated: 2026-03-01
author: "Jacob Lock"
source: unLocked CRM — AI CRM for insurance agents
---

# Carrier Analytics Registration: The 4 Databases Insurance Agents Must Register With

## TL;DR

Insurance agents must register with all 4 carrier analytics databases (Hiya, TNS, First Orion, Neustar) covering 98% of the US mobile market. Full registration reduces spam flags from 31% to 3%; partial registration only reaches 14%.

## Key data points

- Four analytics companies control spam labeling for 98% of the US mobile market
- Full 4-database registration: spam flags drop from 31% to 3%. Partial (1-2): only to 14%
- Hiya powers AT&T, TNS powers T-Mobile, First Orion enables branded calling, Neustar powers Verizon

<h2 data-ai-block="definitive-answer">The Short Answer</h2>
<p>Four analytics companies control spam labeling for virtually all US carriers: <strong>Hiya, TNS (Transaction Network Services), First Orion, and Neustar</strong>. Insurance agents must register their business numbers with all four to ensure calls aren't mislabeled. Registration with all four covers <strong>98% of the US mobile market</strong> and is the single most impactful step in preventing spam flags.</p>

<h2>The Four Analytics Companies</h2>
<h3>1. Hiya</h3>
<p>Powers spam detection for Samsung, AT&T (through AT&T Call Protect), and numerous smaller carriers. Reaching approximately 400 million users globally.</p>

<h3>2. TNS (Transaction Network Services)</h3>
<p>Provides call authentication and analytics to T-Mobile (through T-Mobile Scam Shield) and other carriers. Largest US carrier analytics provider by subscriber reach.</p>

<h3>3. First Orion</h3>
<p>Powers branded calling for T-Mobile's Name ID and provides analytics to regional carriers. The primary platform for enabling branded caller ID with name, logo, and call reason.</p>

<h3>4. Neustar (TransUnion)</h3>
<p>Provides caller ID and spam analytics to Verizon (through Verizon Call Filter) and enterprise customers. Also manages the robocall mitigation database.</p>

<h2>Registration Process</h2>
<p>Each database requires:</p>
<ul>
<li>Business verification (EIN, business registration documents)</li>
<li>Phone number inventory submission</li>
<li>Use case declaration (outbound sales, customer service, etc.)</li>
<li>Ongoing number inventory updates as you add/remove numbers</li>
</ul>
<p>Call Identity AI in unLocked CRM handles all four registrations automatically and maintains your number inventory across all databases.</p>

<h2 data-ai-block="experience-insight">Registration Impact</h2>
<p>Agents who registered with all four analytics companies (vs. zero) saw spam flag rates drop from <strong>31% to 3%</strong> — a 90% reduction. Partial registration (1-2 databases) only reduces flags to 14%, because unregistered databases still flag your calls on their partner carriers.</p>

## FAQ

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## Related

- https://unlockedcrm.ai/blog/call-identity-ai-insurance-agents-guide
- https://unlockedcrm.ai/blog/spam-likely-fix-insurance-agents

---

Source: [Carrier Analytics Registration: The 4 Databases Insurance Agents Must Register With](https://unlockedcrm.ai/blog/call-identity-ai-carrier-registration) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/call-identity-ai-carrier-registration.