---
title: "Build a T65 Pipeline Tracker That Catches Every Medicare-Eligible Client"
description: "Clients turning 65 represent guaranteed revenue — if you catch them in time. Build creates T65 trackers that ensure no eligible client slips through."
url: https://unlockedcrm.ai/blog/build-t65-pipeline-tracker
canonical: https://unlockedcrm.ai/blog/build-t65-pipeline-tracker
category: "AI Features"
published: 2026-04-06
author: "Jacob Lock"
source: unLocked CRM — AI CRM for insurance agents
---

# Build a T65 Pipeline Tracker That Catches Every Medicare-Eligible Client

## TL;DR

Build creates T65 pipeline trackers that identify all clients approaching Medicare eligibility, track IEP windows, and ensure proactive outreach — turning predictable demographics into guaranteed revenue.

Every client turning 65 needs Medicare guidance. That is not a sales pitch — it is a regulatory reality. And for insurance agents, T65 clients represent one of the most predictable revenue streams in the industry.

The problem: most agents discover T65 opportunities too late — or miss them entirely.

## Why Agents Miss T65 Opportunities

- Client birthdate data is buried in contact records
- No automated flagging for upcoming 65th birthdays
- Manual spreadsheet tracking breaks down at scale
- Multi-product agents forget to check Medicare eligibility across their book
- Initial Enrollment Period timing requires precise 7-month window tracking

## Building Your T65 Pipeline

Open Build and type:

> "Create a T65 pipeline showing all contacts turning 65 in the next 12 months, sorted by birthday, with their current policies, phone number, and days until their Initial Enrollment Period begins"

Build generates a live pipeline view:

- **Client name and contact info** — ready for outreach
- **65th birthday date** — the anchor for all timing
- **IEP window** — 3 months before to 3 months after their birthday
- **Current policies** — see the existing relationship
- **Outreach status** — track whether you have made contact
- **Enrollment status** — mark progress through the Medicare process

### Enhancing the Pipeline

- "Add a column showing how the client was originally acquired — referral, lead, or existing client"
- "Flag any T65 contact I have not reached out to within their IEP window"
- "Create automated reminders to contact each client 6 months before their 65th birthday"
- "Show a monthly count of T65 prospects for capacity planning"

## The Revenue Math

| Annual T65 Prospects | Conversion Rate | Medicare Policies Written | Avg. Annual Commission | Annual Revenue |
| --- | --- | --- | --- | --- |
| 20 | 60% | 12 | $300 | $3,600 |
| 50 | 60% | 30 | $300 | $9,000 |
| 100 | 60% | 60 | $300 | $18,000 |

These are existing clients who already trust you. The conversion rate is high because the relationship is established.

## From Reactive to Proactive

Without a T65 tracker, agents are reactive — they discover eligibility when the client calls (or worse, when the client enrolls with someone else). Build makes T65 outreach proactive and systematic.

One sentence creates the system. Your existing data powers it. And no T65 client falls through the cracks.

## Related

- https://unlockedcrm.ai/blog/build-anything-inside-your-crm
- https://unlockedcrm.ai/blog/build-policy-expiration-tracker
- https://unlockedcrm.ai/blog/build-cross-sell-tool-insurance-crm

---

Source: [Build a T65 Pipeline Tracker That Catches Every Medicare-Eligible Client](https://unlockedcrm.ai/blog/build-t65-pipeline-tracker) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/build-t65-pipeline-tracker.