---
title: "What's the Best Aged Lead Vintage? 1–2 Weeks vs 5–6 Weeks Tested"
description: "Pickup rate, set rate, and close rate by vintage band — and why 2–3 weeks is the sweet spot for most independent producers."
url: https://unlockedcrm.ai/blog/best-aged-lead-vintage-for-medicare-and-life
canonical: https://unlockedcrm.ai/blog/best-aged-lead-vintage-for-medicare-and-life
category: "Lead Generation"
published: 2026-06-05
author: "unLocked CRM Team"
source: unLocked CRM — AI CRM for insurance agents
---

# What's the Best Aged Lead Vintage? 1–2 Weeks vs 5–6 Weeks Tested

## TL;DR

1–2 week vintage gets the highest pickup but costs more per lead. 5–6 week vintage is cheapest but requires patient outreach. 2–3 weeks (Elite) is the sweet spot for most independent producers running solo.

Vintage is the single biggest driver of contact rate on aged leads. Here's how the four tiers behave in the wild.

## What we see

- **1–2 weeks (Agency)** — highest pickup, prospects still remember inquiring, best for AI Voice OS first-touch
- **2–3 weeks (Elite)** — strong pickup, lowest per-conversation cost for individual producers
- **4–5 weeks (Pro)** — solid for repeat-touch cadences; works best with SMS warm-up
- **5–6 weeks (Starter)** — patient outreach required; price tag makes it the right tier to learn the workflow on

## When fresher actually matters

Fresher vintage matters most when you're running synchronous outreach: a live dialer, an AI Voice OS first-touch, or same-day SMS. If your cadence is asynchronous (drip email, mailer, retargeting), older vintage is fine and the per-lead savings stack up.

## The cadence that works on every vintage

1. Day 1 — SMS soft intro
2. Day 1 — AI Voice OS or live dial
3. Day 2 — email recap with quote link
4. Day 4 — second live dial
5. Day 7 — voicemail drop + nurture sequence

This same five-touch cadence runs on Starter records and Agency records alike — only the contact rate changes.

## FAQ

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## Related

- https://unlockedcrm.ai/blog/starter-vs-pro-vs-elite-vs-agency-plan-comparison
- https://unlockedcrm.ai/blog/unlocked-leads-agency-plan-2500-leads-per-month
- https://unlockedcrm.ai/blog/aged-insurance-leads-vs-exclusive-leads-cost-breakdown

---

Source: [What's the Best Aged Lead Vintage? 1–2 Weeks vs 5–6 Weeks Tested](https://unlockedcrm.ai/blog/best-aged-lead-vintage-for-medicare-and-life) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/best-aged-lead-vintage-for-medicare-and-life.