--- title: "Application Created Events: Automate Client Welcome Messages the Moment a Carrier Receives Your Submission" description: "Commission+ fires an Application Created event the instant a carrier acknowledges your submission. Use it to send welcome SMS, create follow-up tasks, and update pipelines automatically." url: https://unlockedcrm.ai/blog/application-created-event-automation-insurance canonical: https://unlockedcrm.ai/blog/application-created-event-automation-insurance category: "Commission Tracking" published: 2026-04-16 author: "Jacob Lock" source: unLocked CRM — AI CRM for insurance agents --- # Application Created Events: Automate Client Welcome Messages the Moment a Carrier Receives Your Submission ## TL;DR The Application Created event fires the instant a carrier acknowledges an application submission via webhook. Use it as an automation trigger to send welcome SMS, create follow-up tasks, update pipelines, and notify managers — eliminating the 2–3 day client anxiety gap. ## Key data points - Application Created events fire within seconds of carrier acknowledgment, enabling instant client welcome messages that eliminate the 2–3 day post-submission anxiety gap. - Agencies using Application Created automations report zero reactive 'did you submit my application?' calls from clients. The moment between submitting an insurance application and the client hearing back is a black hole. The client wonders if their application was received. The agent plans to follow up but gets busy. Days pass. The client feels forgotten. Commission+ eliminates this gap with the Application Created event — a real-time trigger that fires the instant a carrier acknowledges receipt of an application. ## How the Application Created Event Works When you submit an application through a connected carrier, the carrier's system processes the submission and sends an acknowledgment. Commission+ captures this acknowledgment via webhook and fires an Application Created event in your CRM. The event contains: - Client name and contact information - Carrier and product type - Application date and submission method - Coverage details (amount, premium, term) - Submitting agent (for agency tracking) This event is available as an automation trigger, meaning you can build workflows that execute automatically the moment the carrier confirms receipt. ## The Client Experience Transformation ### Without Application Created Automation 1. Agent submits application on Monday 2. Client waits with no confirmation 3. Client calls agent on Wednesday: "Did you submit my application?" 4. Agent checks carrier portal, confirms submission 5. Client waits again for status updates **Result:** 2–3 days of client anxiety. Agent spends time on reactive status calls. ### With Application Created Automation 1. Agent submits application on Monday at 2:00 PM 2. Carrier acknowledges receipt at 2:02 PM 3. Client receives SMS at 2:02 PM: "Hi Sarah, your life insurance application with [Carrier] has been submitted. We'll keep you updated on its progress." 4. Follow-up task is created automatically for 48-hour check-in 5. Pipeline stage updates to "Application Submitted" **Result:** Client is informed within minutes. Agent has zero manual follow-up work. ## Building Automations on Application Created ### Welcome SMS **Trigger:** Application Created **Action:** Send SMS to client **Template:** "Hi [First Name], your [Product Type] application with [Carrier] has been submitted successfully. I'll keep you updated as it moves through underwriting. Questions? Reply to this message or call me at [Agent Phone]." ### Follow-Up Task **Trigger:** Application Created **Action:** Create task for submitting agent **Details:** "Follow up with [Client Name] in 48 hours to confirm application receipt and answer any questions" — due date: 2 days, priority: medium ### Pipeline Update **Trigger:** Application Created **Action:** Update client pipeline stage to "Application Submitted" ### Agency Manager Notification **Trigger:** Application Created **Condition:** Application premium exceeds $5,000 **Action:** Send email to agency manager with application details ### Multi-Step Welcome Sequence **Trigger:** Application Created **Actions (in order):** 1. Send welcome SMS immediately 2. Send welcome email with "what to expect" timeline 3. Create 48-hour follow-up task 4. Update pipeline stage 5. Log activity in client timeline ## Tracking Application Volume For agency owners, Application Created events feed into production analytics: - **Daily/weekly/monthly application submissions** per agent - **Product mix of applications** — which products are being sold most - **Carrier distribution** — which carriers receive the most applications - **Submission timing** — when during the day/week applications are submitted - **Conversion funnel** — applications submitted vs. eventually approved This data helps managers identify production trends, coaching opportunities, and carrier relationship priorities. ## FAQ ### Which carriers support Application Created events? Most major carriers across life, health, Medicare, and annuity product lines support webhook notifications for application receipt. The exact list depends on your Commission+ carrier connections. ### Does this work for applications submitted outside the CRM? Yes. The event is triggered by the carrier's acknowledgment, regardless of how the application was submitted — through the CRM, a carrier portal, or a third-party enrollment platform. ### Is there a delay between submission and the event firing? Typically seconds to minutes. The event fires when the carrier's system processes the webhook, which happens as part of their normal application intake workflow. ### Can I use different automations for different product types? Yes. Add conditions to your automation: "When Application Created AND product type = Life Insurance → [specific actions]." You can create separate workflows for each product line. ### What if the carrier sends duplicate acknowledgments? Commission+ includes duplicate detection. If the same application triggers multiple carrier acknowledgments, only the first event fires your automation. ## FAQ ### undefined ### undefined ### undefined ## Related - https://unlockedcrm.ai/blog/commission-application-tracking-automation - https://unlockedcrm.ai/blog/application-status-change-automation-insurance - https://unlockedcrm.ai/blog/application-webhook-real-time-tracking - https://unlockedcrm.ai/blog/application-automation-workflow-examples - https://unlockedcrm.ai/blog/agency-application-visibility-tracking --- Source: [Application Created Events: Automate Client Welcome Messages the Moment a Carrier Receives Your Submission](https://unlockedcrm.ai/blog/application-created-event-automation-insurance) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/application-created-event-automation-insurance.