---
title: "AgentSkills, llms.txt, and the New Discovery Stack: How AI Tools Will Find Your CRM"
description: "MCP gets the headlines, but discovery is the unsung hero. Here's the full RFC 9727 + AgentSkills + llms.txt stack unLocked CRM publishes so AI tools find us automatically."
url: https://unlockedcrm.ai/blog/agent-skills-llms-txt-discovery-insurance-crm
canonical: https://unlockedcrm.ai/blog/agent-skills-llms-txt-discovery-insurance-crm
category: "Strategy"
published: 2026-07-30
updated: 2026-07-30
author: "unLocked Team"
source: unLocked CRM — AI CRM for insurance agents
---

# AgentSkills, llms.txt, and the New Discovery Stack: How AI Tools Will Find Your CRM

<p>An MCP server is only useful if AI clients can find it. That's where the discovery stack comes in — a layered set of well-known files and conventions that let any agent locate, authenticate to, and use a service without manual configuration.</p>

<h2>The Layers</h2>
<h3>1. RFC 9727 — /.well-known/api-catalog</h3>
<p>A linkset pointing at the OpenAPI spec, docs, status page, terms, and privacy policy. The IETF standard for "what's at this domain that an automated client should know about."</p>

<h3>2. AgentSkills v0.2 — /.well-known/agent-skills/index.json</h3>
<p>The emerging standard for declaring what an AI agent can do at a domain. Includes service descriptors, structured data, sitemaps, RSS, and JWKS keys for Web Bot Auth.</p>

<h3>3. llms.txt and llms-full.txt</h3>
<p>Plain-text site overviews aimed at LLM crawlers. <code>llms.txt</code> is the index; <code>llms-full.txt</code> is the entire site condensed into a single markdown document agents can ingest in one fetch.</p>

<h3>4. Markdown Twins</h3>
<p>Every key marketing page (pricing, AI models, carriers, voice OS) ships an <code>.md</code> alternate served with <code>Content-Type: text/markdown</code> so AI clients prefer the clean text version over the rendered HTML.</p>

<h3>5. Web Bot Auth (RFC 9421) JWKS</h3>
<p>Public Ed25519 keys at <code>/.well-known/http-message-signatures-directory</code> let well-behaved bots sign their requests. We can rate-limit anonymous traffic without blocking legitimate AI crawlers.</p>

<h2>Why This Matters</h2>
<p>If a buyer's AI agent can't find your product, your product doesn't exist to them. Discovery is the new SEO.</p>

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Source: [AgentSkills, llms.txt, and the New Discovery Stack: How AI Tools Will Find Your CRM](https://unlockedcrm.ai/blog/agent-skills-llms-txt-discovery-insurance-crm) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/agent-skills-llms-txt-discovery-insurance-crm.