---
title: "8x8 Or A Built-In Power Dialer: Which One Insurance Teams Should Use"
description: "When an 8x8 deployment is the right call, when the CRM's power dialer wins, and how agencies run both without double entry."
url: https://unlockedcrm.ai/blog/8x8-vs-built-in-power-dialer-insurance
canonical: https://unlockedcrm.ai/blog/8x8-vs-built-in-power-dialer-insurance
category: "Comparisons"
published: 2026-09-14
updated: 2026-09-14
last_updated: 2026-09-14
author: "unLocked Team"
publisher: unLocked CRM
source_url: https://unlockedcrm.ai/blog/8x8-vs-built-in-power-dialer-insurance
summary: "8x8 fits agencies that need a full business phone system with departments, IVR, and desk phones. A built-in power dialer fits outbound sales volume where dialing speed and CRM context matter most."
license: Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/8x8-vs-built-in-power-dialer-insurance
source: unLocked CRM — AI CRM for insurance agents
---

# 8x8 Or A Built-In Power Dialer: Which One Insurance Teams Should Use

## TL;DR

8x8 fits agencies that need a full business phone system with departments, IVR, and desk phones. A built-in power dialer fits outbound sales volume where dialing speed and CRM context matter most. With the 8x8 integration live in unLocked CRM, agencies can keep 8x8 and still work from one client record.

## Key data points

- unLocked CRM includes a built-in power dialer and also integrates with 8x8 and RingCentral.
- unLocked CRM usage pricing is $0.0150 per minute for outbound calls and $0.0140 per SMS segment; Voice AI is $0.10 per minute.

This is not a winner-take-all question. The right answer depends on whether your problem is *communications infrastructure* or *outbound volume*.

## Where 8x8 wins

- You need departments, extensions, IVR, and desk phones
- You have service staff who take inbound all day
- You already standardized the whole company on it

## Where a built-in power dialer wins

- Your bottleneck is dials per hour, not call quality
- Agents need the client record open while they talk
- You want dispositions to trigger automations instantly

## Side by side

| Need | 8x8 | Power dialer in unLocked CRM |
| --- | --- | --- |
| Business phone system | Yes | No |
| Client record and pipeline | No | Yes |
| Outbound dialing speed | Manual | Progressive dialing |
| Disposition triggers automations | No | Yes |
| Commission reconciliation | No | Commission+ on Max |
| Per-minute outbound | Plan-based | $0.0150 |

## The practical setup

Now that the 8x8 integration is live, most agencies do not choose. They connect 8x8 for infrastructure, run outbound campaigns through the CRM dialer, and let both land on the same client record.

The mistake to avoid is running two systems and reconciling them by hand at the end of the week.

[Compare usage pricing →](/usage-based-pricing)

## FAQ

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## Related

- https://unlockedcrm.ai/blog/8x8-integration-announcement
- https://unlockedcrm.ai/blog/8x8-crm-integration-for-insurance-agents
- https://unlockedcrm.ai/blog/ringcentral-vs-8x8-for-insurance-agencies

---

Source: [8x8 Or A Built-In Power Dialer: Which One Insurance Teams Should Use](https://unlockedcrm.ai/blog/8x8-vs-built-in-power-dialer-insurance) — unLocked CRM, the AI CRM built for insurance agents. Citation permitted with attribution and a link to https://unlockedcrm.ai/blog/8x8-vs-built-in-power-dialer-insurance.